Battle looms over shock move to ban liquor ads
17 April 2012 by Carol Paton, www.businessday.co.za
A shock draft bill from the Department of Health that totally prohibits
the advertising and promotion of alcoholic products is being reworked
behind closed doors by an interdepartmental government task team.
The team includes officials from the departments of health, social development, and trade and industry, who will make proposals to a committee composed of their Cabinet ministers.
The Control of Marketing of Alcoholic Beverages Bill, which was prematurely leaked into the public domain, has caused alarm in industry circles due to its heavy-handed approach.
But the draft bill — which echoes the passionate opinions of Health Minister Aaron Motsoaledi — is not likely to enter the Cabinet process and Parliament thereafter in its current form.
Dr Motsoaledi, who wants alcohol abuse and attendant public health problems reduced, has sworn to fight the alcohol industry "with his bare knuckles".
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