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New EU alcohol marketing rules
18 April 2012  by Martin Crummy, www.thedrinksbusiness.com
Eight of Europe's biggest alcohol firms have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller have agreed the “Responsible Marketing Pact”, which is being launched today and will cover all European Union countries.

The companies will work with the World Federation of Advertisers (WFA) and national trade associations to establish common standards on social media marketing and age appropriate advertising in each of the 27 member states

A key measure is a commitment not to target children, particularly on social media.

Read on.
 
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