Perdeberg Winery gets involved in community development
20 April 2012 by Perdeberg Winery
Perdeberg and its producers are always looking for new and exciting
community orientated projects to assist with educating its workers.
Perdeberg producers aims to offer their workers tools to help themselves, which will ultimately help them achieve a better life. Currently Perdeberg is providing vital education in conjunction with the Industry Association for the Responsible Use of Alcohol, better known as ARA.
The ARA is registered as a non-profit organisation (NPO) with the Department of Social Development and is focused on the prevention of the negative consequences of alcohol abuse. The association’s mission is to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages.
The ARA-Perdeberg pilot project launched last year in August to focus on addressing alcohol abuse, foetal alcohol syndrome and other social problems amongst the farm worker communities of the South African wine industry. A need analysis determined the number of farm workers within the Perdeberg district that could benefit from this community programme. 440 Potential beneficiaries were identified.
During 2011 the ARA project presented responsible parenthood intervention sessions, First Aid level one, Occupational Health and Safety accredited training, as well as HIV/AIDS, TB, Diabetes and Hypertension testing of individual farm workers. An independent social worker, counsellors and Xhosa translators were available to the workers during training and information sessions. The ARA Wine project leader, Santi Basson says, “Our strategy is to assist Perdeberg Winery in creating a healthy and positive environment for the community farm workers, and also to improve the communication between workers and management.”
At the beginning of this year a crèche project was launched to assist producers with upgrading of crèches. Early development training sessions was provided to the crèche’s staff. Various sessions on health, empowerment and development of the farm community will also take place throughout this year.
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