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Wine producers look to smaller markets
02 May 2012  by Martin Crummy, www.thedrinksbusiness.com
Wine producers are looking to smaller markets like Canada for strong growth potential and better pricing, according to most recent Rabobank Wine Quarterly report.
Canada is an attractive export market, at a time when they are in short supply.

It is the sixth-largest wine importer and consumes about 480 million litres of wine per year, making it roughly one third the size of the UK market.

Yet unlike the UK, which has seen a slide on wine sales and profits, Canada is carrying momentum with consumption growing by 30% since 2006. Prices are also growing faster than volumes (dollar sales rose 8% in 2011, while volume growth was 5%).

Read on.
 
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