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Vin de Constance to take on Sauternes
30 April 2012  by Lucy Shaw, www.thedrinksbusiness.com
South African estate Klein Constantia's new managing director is on a mission to pit its flagship sweet wine - Vin de Constance - against the best wines from Sauternes.
“We want to benchmark ourselves against the best sweet wines in the world and go up against the likes of Château d’Yquem in the quality stakes,” Hans Astrom told the drinks business during a visit to London this week.

Astrom plans to achieve this by focusing on strict selection: “We’re averaging around 15 hectolitres per hectare for Vin de Constance, which is incredibly low, so our prices will have to reflect this leap in quality,” he said.

Read on.
 
This article has been read 1734 times.

Gotta Love Marketing Talk Kwispedoor - 30 April 2012
“We’re averaging around 15 hectolitres per hectare for Vin de Constance, which is incredibly low, so our prices will have to reflect this leap in quality,” – assuming the a link between lower yields and higher quality are made here (a reasonable one), when did this “leap” happen, I wonder, as it implies a leap down in quality of the vintages before that? Surely the yields for VdC has been low for quite a few years now. My guess is that they want to hike prices to (a) get increased publicity (b) make more money and (c) compete on a more similar level with great sweet wines around the world. Then again, they have the right to hike prices of their own products for whatever reason, I suppose…
Sharp Shooting ex-Sommelier Solidarity - 07 May 2012
How to make friends and influence people Mr Astrom! "It’s better now it’s not South African-owned." Why? Rude comments on complacent Joostes(!) Dishing out disrespect like this certainly doesn't endear me to the new 'brand owners'. (30,000 bottles this harvest - up from 10,000 AND at much lower yields - seems money can buy you big volumes and big talk.)


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