'Treefree' Bromar Wines
31 May 2012 by Bromar Wines
We at Bromar committed ourselves to decrease the effect that our day to day business has on the environment we live in.
As part of our contribution to create a greener environment, and to contribute to the world wide pledge of less CO
² in our atmosphere, we chose a paper range fro our labels that are greener, more environmentally friendly and most of all is manufactured without using one single tree. We are proud to announce that we print our labels on the new "Tree Free" paper.
The name "Tree Free" is derived from the manufacturing process of the paper, whereby no natural tree components of any sort are used.
The paper, containing no wood fibre, hence the name "Treefree", offers everything one would expect from a premium quality wine label paper, yet without chopping down a single tree. The fibre comes from a 100% renewable source, bagasse, a fancy name for sugar cane fibre.
"Treefree" has an uncoated surface with a natural texture, while the soft earthy colour of the paper will do justice to a premium wine brand, lending itself to any of the value-added printing processes and unlike most of its environmentally friendly counterparts, "Treefree" will retain its good looks, even after spending two hours in the ice-bucket.
All bottlewine brands of Bromar exported will carry a necktag for the whole of 2012, conveying the message of "Treefree" and our commitment.
This article has been read 812 times.
The article above is distributed under a Creative Commons Attribution-Noncommercial-Share Alike License You may copy, re-use or re-print any of this information as long as wine.co.za is quoted as source. Any statements made or opinions expressed are the legal responsibility of the AUTHOR, and do not necessarily reflect the views of WineNet (PTY) Ltd. or its sponsors. 20495