We've got the look!
01 August 2012 by Beau Joubert Team
Beau Joubert introduces their new branding.
Beau Joubert has been going through a transformation over the last year and a half bringing its Vineyards & property back to its former glory... putting the “Beau” back in Beau Joubert! Viticulturist, Ian Engelbrecht has been busy with this project, taking 30+ year old vineyards and delicately managing them to world class quality! Embarking on this project has enabled us to take advantage of some of the most “BEAU-tiful” vistas in the Cape
These breathtaking views are now being reflected on our brand new packaging, to show off two of our scenic icon vistas. The entrance to the estate, a lane lined with towering Oak trees leading up to the cellar, home to our resident squirrel families and also a proud land mark on the property dating back to the early 1700’s. Fittingly, our quaffer label, Oak Lane, portrays this gorgeous first impression of the farm.
Our ultra premium range not only carries the estate name but also its most spectacular viewpoint! Our Beau Joubert label flaunts a clean cut, modern hand drawn panorama of False Bay from our cellar door. Just as the ocean influences our vines and wines, it gives Beau Joubert definition and place.
We feel these new labels are a clear representative of Beau Joubert but the change doesn’t stop there. Over the next 12 to 24 months, transformations will begin with the Old Cellar, tasting room and Original Barn from the 1700’s... stay tuned, you’re ‘gonna’ love what we we’re doing here at Beau Joubert!
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