2011 vintage of both the Sauvignon Blanc and the Merlot have been picked for
their top quality/pricing offering. The white retails for around R35 a bottle
and the red, for about R45.
The newest affirmation means all four wines in the range have been positively
acknowledged this year alone, says Deon Boshoff
, the cellar master for Place in
The Fairtrade-accredited range of big, bold and generous-hearted wines,
inspired by the almost 300 days of sunlight at the Cape every year, was
launched last year.
Grapes are sourced from a Fairtrade-accredited farm in the Devon Valley of
Stellenbosch, with a premium paid for the fruit. The funds from the premium are directed towards social development with the workers deciding on how the money
is spent. Currently, premiums are funding early learning projects; tuition and
school uniforms at schools of choice amongst farm workers; stepped up sporting
activities; and the creation of a vegetable garden to improve nutrition amongst
Boshoff says playing a part in improving the quality of life of wine-farm
workers through his involvement in Place in the Sun wines, has a special
significance not just for him but for many of those in the cellar team.
"We have put our hearts into these wines. We like to believe you can taste
it in every one of them.
"When the people who are growing and harvesting the grapes know they are a
valued and integral part of winemaking, they take extra care and it shows in
the quality of the grapes. It gives us an excellent basis from which to work in
the cellar. When the wines are well received it is a win for everyone involved.