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China: Urban Consumption of Imported Wine Surges; Cost Part of Allure
31 January 2007  by Maureen Fan, Washingtonpost.com
Many Chinese consumers still treat wine as a ceremonial prop for toasting, sometimes downing an entire glass as if it were a popular Chinese grain alcohol known as baijiu. Selection of wine by the glass is still very limited in most Chinese restaurants. And wine is expensive, compared with beer and other alcohol. But these days, the cost is part of the charm.

"More and more Chinese drink wines, because it's fashionable and a kind of social status," said Zhou Ning, market strategy manager of a Beijing-based real estate company whose ads often feature young couples drinking wine or beautiful women lounging with a glass of wine.

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