ARA was established by major manufacturers in 1989 with current members such as SAB, SALBA (Distell, Brandhouse, KWV, DGB etc) VinPro, Wine Cellars SA. We aim to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages, and promoting only their responsible use.
The ARA is registered as a non-profit organisation that self-regulates the marketing activities of member companies which include alcohol beverage manufacturers, distributors and retailers. We work in partnership with the government, public health bodies and other relevant stakeholders to combat the misuse and abuse of alcohol. We focus on educating consumers on the risks of alcohol misuse and abuse and on the responsible use of alcohol beverages.