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Association for Responsible Alcohol Use (ARA)
	+27 11 326 2906
	+27 88 011 326 2906
	adrian.botha@telkomsa.net
	www.ara.co.za


ARA was established by major manufacturers in 1989 with current members such as SAB, SALBA (Distell, Brandhouse, KWV, DGB etc) VinPro, Wine Cellars SA. We aim to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages, and promoting only their responsible use. The ARA is registered as a non-profit organisation that self-regulates the marketing activities of member companies which include alcohol beverage manufacturers, distributors and retailers. We work in partnership with the government, public health bodies and other relevant stakeholders to combat the misuse and abuse of alcohol. We focus on educating consumers on the risks of alcohol misuse and abuse and on the responsible use of alcohol beverages.

Association for Responsible Alcohol Use (ARA) Press Room

Responsible Drinking Media
Neil Pendock reflects on asking journalists to promote Responsible Drinking.

Neil Pendock - 04 March 2011 - Article read 3906 times

Radical measures against drunk driving needed
Like most South Africans, I have lost friends and other acquaintances in the massacre arena that would be this country's road system.

Emile Joubert, WineGoggle - 02 April 2010 - Article read 2190 times

ARA in line with global strategy on responsible alcohol use
Aligning with the upcoming World Health Organisation global strategy to reduce the harmful effects of alcohol use, the Industry Association for Responsible Alcohol Use has announced the launch of a new advertising campaign, backed up by a R9 million launch budget, aimed at educating parents on the impact of their drinking behaviour on their children.

Atmosphere Communications - 26 October 2009 - Article read 2951 times

Have a buddy on campus
The much-loved national student initiative, the Buddy Campaign, which has been running on varsity campuses over the past three decades, has received a considerable financial contribution from the Industry Association for Responsible Alcohol Use (ARA) to ensure that the individual campaigns remain strong and relevant.

Atmosphere Communications - 15 June 2009 - Article read 2922 times

The Bar Staff Guide to dealing with a tipsy customer
Dealing with a difficult or intoxicated customer can be a tricky situation that often leaves waiters, barmen and serving staff in a predicament. It may seem that there is no right way to handle this situation, but if done with tact and within the law, both the customer and the staff member can walk away without being embarrassed and prevent the situation from getting out of control.

Atmosphere Communications - 08 June 2009 - Article read 2263 times

A healthy mother means a healthy baby
The Healthy Mother Healthy Baby programme has recently been launched in De Aar in the Northern Cape by the Foundation for Alcohol Related Research (FARR) to guide expectant and new mothers through the exciting process of pregnancy, with advice on how to stay healthy.

Atmosphere Communications - 07 April 2009 - Article read 2326 times

Stressing alcohol abstinence during Pregnancy Education Week
National Pregnancy Education Week, running from 16 to 28 February, provides The Industry Association for Responsible Alcohol Use (ARA), Foundation for Alcohol Related Research (FARR) and FirstRand Bank with a platform to create awareness on the positive effects that a healthy pregnant mother will have on her unborn child by abstaining from alcohol during pregnancy.

Atmosphere Communications - 27 February 2009 - Article read 3932 times

ARA in support of combating alcohol-related harm in Northern Cape
The Industry Association for Responsible Alcohol Use (ARA) today announced support of R200 000 to a Crime Prevention Programme in the Northern Cape under the auspices of the provincial Premier.

Atmosphere Communications - 17 February 2009 - Article read 2603 times