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| Wine marketers to learn how to surf the digital wave at USB Executive Development |
| 04 February 2010 by MediaVision |
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| The on-line digital wave has had an especially profound effect on the local and international wine communities. On-line wine-marketing activity is growing almost daily as an ever increasing amount of wineries turn to the web to sell and promote wine, as well as to proactively tap into the huge amount of blogs and social media activity on the web.
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To assist wine-marketers in understanding the benefits of these on-line activities, as well as to teach them how best to use social media and other platforms to the benefit of their brands, USB Executive Development (USB-ED), the public executive development and training company of the University of Stellenbosch Business School (USB), has teamed up with international e-marketing specialists Britefire to offer a three day programme in Marketing Wine Online.
The course will be held on 29 and 30 April, with the final day taking place on 28 May at the USB campus in Bellville.
According to Willemien Law, head of marketing at USB-ED, the programme is designed to support participants in establishing business sustainability in the rapidly changing on-line landscape.
"The course is results driven, with the focus on understanding online customers, communicating with them via online channels to build brands, obtaining responses and developing profitable relationships. Everyone knows the web is there with all these wonderful tools, but little is known about the importance of a strategy enabling these tools to be used to attain marketing goals," she says.
The programme will be headed-up by Godfrey Parkin, CEO of Bitefire and a fifteen-year veteran of the European and US e-marketing industries.
The USB Programme in Marketing Wine Online is also supported by The John Platter Wine Guide.
Philip van Zyl, editor of the John Platter Wine Guide, says: "Having attended the USB-ED/Britefire e-marketing course last year, and recognising that much of the wine industry is not in good commercial shape right now, it occurred to me that the tools and technologies described in the course are mostly free and easy to use, and therefore potentially useful to wine producers currently struggling to differentiate themselves, communicate with their target market and sell their product."
The major aim of the course includes demystifying the components of on-line marketing and to produce marketers for the wine industry who are capable, competent and motivated to communicate with customers or clients digitally, as well as to exploit on-line marketing opportunities proactively.
Among the aspects covered in the course will be a complete insight into on-line tools available to wine marketers and communicators, the importance of search engine optimisation, defining the right website for your business and the secrets of e-mail marketing success, as well as viral marketing.
The incredible popularity of social media tools such as Facebook, Twitter, You-tube and blogging will also be dissected, with the emphasis on creating a platform from where a wine brand can use these tools to increase brand-awareness and drive sales.
For further details, cllick here or contact laura.kirsten@usb-ed.com.
Click here to view the programme.
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