Annareth Bolton and Johann Krige |
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| Winds of change in Stellenbosch |
| 19 March 2010 by Waterford Communications |
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| After eight years at the helm of the Stellenbosch American Express® Wine
Routes, Johann Krige announced his resignation as chairperson.
Stellenbosch Wine Routes is the oldest wine route in South Africa, and
was established in 1971.
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In 2002 Johann was instrumental in overseeing the transition of the Stellenbosch Wine Routes from a co-op to a section 21 company; he also facilitated the process of obtaining American Express® as sponsor for the Wine Routes, a first for the South African wine industry.
Today there are 16 wine routes in South Africa, but Stellenbosch remains the most-visited and best-recognised brand among them. From humble beginnings the Stellenbosch American Express® Wine Routes now boasts five sub-routes, with 149 wineries as members, making it the biggest wine route in South Africa. When Johann started the transformation of the wine route in 2002, there was a mere 40 members who were part of the organisation. Except for the 149 wineries, the primary producers in the area also bought into the idea of marketing Stellenbosch collectively, and contribute to the organisation.
Johann will be followed by Ken Forrester as chairperson of the board. Ken has been a member of the Stellenbosch Wine Routes Board since 2002.
"Losing a visionary like Johann as chairperson is sad, and we are very grateful for what he has done to promote Stellenbosch as a world class wine tourism destination. We are however very fortunate to welcome well known restaurateur, winemaker and marketing guru Ken Forrester to the hot seat, leveraging the fact that he has been an active board member since the establishment of the inclusive wine route eight years ago," says Annareth Bolton, Chief Executive Officer of Stellenbosch Wine Routes.
One of Ken's first projects will be to oversee the exciting new format of this year's Stellenbosch Wine Festival, taking place from 1 to 5 July 2010. It is held a month earlier to give soccer fans the opportunity to visit the myriad of cellars that make up the Stellenbosch Winelands. Visitors will experience the Winelands in all their glory through an extensive network of shuttles between the farms participating in the Festival this year.
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