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Chocolate wine takes US and UK by storm
13 March 2012  by Patrick Schmitt, www.thedrinksbusiness.com
A chocolate infused wine called Chocolate Shop has surprised its creators with surging demand from a wide range of consumers in the US and UK.
“We thought the market would be female and young, but we’ve found that it has much broader appeal,” said Andrew Browne, founder of the product, citing demand from men and women, as well as older and experienced wine drinkers.

The Chocolate Shop is owned by Washington-based Precept Wine and was launched in January last year in the US using a Bordeaux blend from California, mixed with sugar and natural chocolate.

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