Wedderwill Wine South Africa selects a carbon efficient Z-CARD
28 March 2012 by Wedderwill
Western Cape-based Wedderwill Wine South Africa and PocketMedia® Solutions share something in common, their drive to ensure significantly lower carbon footprints, sustainability and biodiversity.
Wedderwill, wines shaped by the ‘will of the weather’, recently chose a PocketMedia® Solution’s Z-CARD® to target wine consumers and provide them with information about the wine estate and the wines they produce.
Wedderwill is a signatory to the Word Wildlife Fund (WWF) Biodiversity and Wine Initiative, and is one of just 18 of local estates to be declared ‘Champions in Conservation’. Wedderwill Estate is also certified Biodynamic and takes the reduction of its carbon footprint very seriously.
“The international Carbon Footprint Protocol is a complicated business – but a vital one. It calculates the annual carbon emissions of a company, graded against three different levels. ‘Scope three’ demands the highest standards, and this is the one used by Wedderwill,” says Wolfgang von Loeper, Wedderwill’s General Manager.
It therefore ensured that the covers of its Z-CARD® have been printed on recycled board.
“PocketMedia® Solutions recognises that environmental sustainability is increasingly important for all organisations. Reducing the carbon impact of print communications can play a major factor in meeting compliance targets,” says John Davis, the Managing Director of PocketMedia® Solutions.
World-leading environmental consultancy, Giraffe Innovation Ltd, recently compared several printed communications and ranked them in terms of environmental impact. Comparing a standard six-panel Z-CARD® to a three-panel A4 folded leaflet, Giraffe assessed the whole production process from resource extraction to delivery in London.
“They found that by item-to-item comparison, the products had the same carbon footprint of 0.02kg CO2eq. By then factoring in a Z-CARD®’s 86% retention rate, they found it to be 94% more carbon efficient,” says Davis.
Wedderwill will use the Z-CARD®s at some in-store promotions, and will hand them out at trade shows and exhibitions and to visitors to the estate.
“PocketMedia® products are very innovative and of a good, consistent quality. The service we receive is always prompt and professional,” says Giuliana Cockcroft from Jack Russell Design, Wedderwill’s agency.
“We believe that people will not throw away the Z-CARD® as likely as they would with any other type of brochure,” adds von Loeper.
For more information about PocketMedia® Solutions, visit or email www.zcard.com . Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
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