King Zwelethini poses with Bayede
Socially conscious South African wine wins in China
21 August 2012 by Abram Molelemane and Anton Ressel for Bayede
"There's a saying that goes 'the richer a
wine's history, the more value it carries'", said an elated Stedson Williams,
Bayede! Marketing and Sales consultant, upon hearing that the company's Prince Red had just won the Wine Hub Cup
Award at the 2012 International Wine Competition in China.
Bayede!’s Prince Red won in the category of Best Red Wine in retail price ranging from 51 to 200 RMB. The wine
is produced exclusively for Bayede!, a Paarl-based job creation initiative and the first “By Appointment” luxury brand and wine range in
Williams was delighted
at the announcement. “This is a big achievement for us.
This award will help grow the local and international profile of our wines,
which will result in more people buying it and more jobs being created,”
Bayede! was established in
2008 after a meeting between Cape-based wine farm owners Hansjueurg and
Francesca Saager, social entrepreneur Antoinette Vermooten and the King of the
Zulu Nation, King Goodwill Zwelithini. The King was eager to endorse the
concept of a powerful social enterprise that could create jobs through the
marketing of luxury products under the Bayede! brand, which means ‘Hail the
King’ in isiZulu.
The company is increasingly becoming known for their impact in
terms of job creation. Bayede! products currently
include a range of wines, clothing and bed linen, leather products, handcraft,
beadwork and other items. The product range has been developed with maximum job
creation potential in mind.
Their wines, for instance, are
decorated with beadwork crafted by rural women from Kwazulu-Natal (KZN) and
Western Cape, thereby resulting in additional job opportunities beyond the
production of the wine itself.
The Wine Hub Cup Award was awarded by a panel of 11
judges, made up of professional wine judges and Chinese wine importers. Among
the judges along was Rao Dao, the President of China’s International Wine
Bayede’s wines are growing as a brand, and recently they even developed
a special wine for the 70thbirthday celebration of President Jacob
Bayede is also a participant in the Old Mutual
Legends Programme, a
Business Development initiative which supports small and community-based businesses
through mentoring, skills training and other support.
“Legends has been a huge help with our marketing and strategic focus
particularly,” explains Bayede! CEO Antoinette Vermooten.
Williams is optimistic about the future of
Bayede!’s wines, pointing out that there were “46 different bottles of wine
from around the world in that category, however it was the ThePrince Red that won the award!”
For more information about
Bayede!, it’s products and various job creation initiatives, visit, .
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