The Treasure Chest Wine Show

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Tracie Green
VENUE:    President Hotel, Bloemfontein
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Treasure Chest, a Proudly South African endorsed wine showcase will introduce sommeliers, retailers, wine buyers, the hospitality industry and the wine-loving public of Bloemfontein to the crème of South Africa’s most exciting black owned wine brands.

Showcasing a collection of some of the finest wines that South Africa has to offer, not only does Treasure Chest aim to give the trade and public an opportunity to engage with and experience their world-class varietals, but on a higher level, seeks to spearhead transformation within the wine industry, addressing the importance of supporting local, black-owned wine brands.

Aptly called “Treasure Chest”, the brand speaks to the inherent value of the unique array of flavours, aromas and blends, including over a hundred varietals that are some of South Africa’s best-kept secrets. Each wine carries a unique South African essence and story, personal to its creator, developer and owner. Treasure Chest wines includes award winning and internationally sought after varietals and vintages from more than 11 different wine regions in the Western Cape, each with its unique nose and taste characteristics. The brand collectively encapsulates a perfect bouquet of South African wines specially hand-crafted by the best wine makers in South Africa.

Offering the very best in terms of quality, price and service, the Treasure Chest Roadshow will give Bloemfontein wine lovers and trade the opportunity to taste and enjoy these world-class varietals, whilst interacting directly with the vintners themselves. “We are confident that your visit to the event will arouse your excitement and afford you this unique opportunity to engage with wine brand owners and experience the best wines the country has to offer.”