QR-Codes are an image which is printed on a product or label which can be photographed or scanned by a (smart) mobile phone and is then a quick link to a web page/mobi page, without having to type in the long URL. By placing a QR-Code (Quick Response Codes) on say a back label, a wine producer can supply much more detailed information about their wine, directly to the consumer, at the time of purchase. In the case of wine.co.za, we have already created a mobi-page for every wine in our extensive database. This page will present the full technical analysis, tasting notes, accolades, contact details of the producer (phone, email, etc). WOSA recently requested producers to take a look at QR-Codes as they add huge value to marketing wines, at very low cost. And with free QR-Codes from wine.co.za the cost remains very low. To check out QR-Codes in action, go to www.wine.co.za/mobi and select your winery name to show a list of your wines in wine.co.za with the QR codes generated by wine.co.za for each wine. Then use your cell phone’s barcode reader to ‘photograph’ that image. A web page will appear on your browser with everything about your wine. It’s that simple. All you need to do as a producer is ensure your wine info is kept up to date on wine.co.za. To see a sample web page that is thus available to your clients on their phones, anywhere, anytime, please click here If you do not have a QR or barcode reader on your mobile phone you will need to download one from your ‘Android Market’, ‘BlackBerry App-world’, ‘I Phone Store’ or similar site depending on your phone. For some great ideas or to learn more about using QR-Codes take a look at: www.beqrious.com www.mashable.com www.enobytes.com If you require any further information, please contact Kevin Kidson on kevin@wine.co.za.