The relevance of 'greening' in wine marketing
20 June 2012 by WINE.CO.ZA
The wine industry has done significant work to improve its green
credentials, but limited information is available about green consumer
preferences in the wine market.
In order to effectively market environmentally friendly or sustainable initiatives and products, a clearer understanding of the relevance of greening in wine marketing is required.
As part of his MBA thesis at University of Stellenbosch Business School, Edo Heyns (winemaker, wine writer, blogger, deputy editor at Wynland/Wineland and runner-up in the 2012 SA Wine Writer of Year Awards) is conducting a consumer study to establish the relevance of different green certifications and practices to the consumer. The survey consists of only 31 questions and will take less than 10 minutes to complete.
Participants stand a chance of winning one of three cases of Villiera Tradition Methóde Cap Classique. The contact information obtained though this research will not be distributed and will only be used for the lucky draw.
Please follow the link below to complete the survey: .
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