South African Wine Information Centre
Click here for more on Graham Beck Wines
 

WineNews | latest south african wine related news


« go back to WineNews


 


KWV Sensorium Launch
12 October 2012  by KWV
For more than 50 years, KWV has collected a portfolio of artworks by some of South Africa's greatest artists, and for the first time ever this beautiful collection will be opened to public viewing at the brand new KWV Sensorium.
The collection consists of approximately 100 paintings, wood carvings and drawings and includes works by Gregoire Boonzaier, Irma Stern, Jacob Hendrik Pierneef and Piet van Heerden.

The purpose of the Sensorium space is three-fold: to open up KWV’s art collection and archive to the public, to tell the “KWV story” through its art and heritage, and also to act as a platform for a new approach to understanding art and wine through the unique concept of “art and wine pairing”. For many people, engaging with the disciplines of art and wine is often fraught with confusing tasting notes and academic explanations – hence the idea to complement the experience of tasting a wine with that of viewing an artwork, and utilising interactive technologies to allow the viewer to make sense of both what they taste and what they see on their own terms.

The accompanying KWV Sensorium digital platform (www.kwvsensorium.com) will allow our visitors to interact with our collection in a richer way, and provides a tactile element to the experience, as they scan the QR code on each artwork label to give them access to more information about the artwork and its pairing. The KWV Sensorium social media pages will be used to generate conversations with our visitors about their experiences and to publish their opinions about the pairings.

The KWV Sensorium opened to the public on 21 September 2012 and is located at KWV’s headquarters - La Concorde, 57 Main Road, Paarl.

Visitors will be able to view the art collection, immerse themselves in an “art and wine pairing experience”, and also enjoy a tasting or glass of several of KWV’s award winning wines and brandies.

A programme of unique cultural events will be launched soon - with a focus on branching out the pairing concept to involve other art forms such as music, literature and design.

Opening hours will be Monday to Friday 09h00 - 16h30, Saturdays 09h00 until 14h00. Closed Sundays and public holidays.

Click HERE for a sneak preview of the Sensorium gallery.
 
This article has been read 751 times.



  USE THE FORM BELOW TO ADD A COMMENT
Please fill in ALL the fields below - your name, a short heading and then let us have your views in the comment box.
name
email
heading
comment
 
Due to the evil of spam we must unfortunately ask you to enter
the variety on the left into the box below.
 
  cookies MUST be enabled in your browser
news flashesadd a newsflash   latest videosadd a video
»Van Loveren releases their first Pinot Noir
»Decanter World Wine Awards 2013
»Saronsberg Shines Brightly At Concours Mondial De Bruxelles 2013 And Decanter 2013
 
»Klein Constantia - Vin De Constance
»Waterford Wine Estate Stellenbosch
»A video about the place that inspired Arniston Bay wines
todays news
latest photo albums add a photo album

The article above is distributed under a Creative Commons Attribution-Noncommercial-Share Alike License
You may copy, re-use or re-print any of this information as long as wine.co.za is quoted as source.
Any statements made or opinions expressed are the legal responsibility of the AUTHOR,
and do not necessarily reflect the views of WineNet (PTY) Ltd. or its sponsors.
21580