Drinking For A Great Cause

Wednesday, 23 April, 2014
Notukela Makohliso
Jaydex Distribution launches its first “Ghost of the Future” wine label. This proudly South African brand brings the famous South African Pinotage and Sauvignon Blanc to market. The Mark Boucher Foundation will receive R10 from each bottle sold towards the foundation’s Rhino saving initiatives.

Jaydex Distribution (PTY) LTD launches its first “Ghost of the Future” wine label this month. This proudly South African brand brings the famous South African Pinotage and Sauvignon Blanc to market. As part of its responsible drinking, drinking for a cause campaign, Jaydex Distributions has entered into a pledge agreement with the Mark Boucher Foundation. As the main beneficiary, the foundation will receive R10 from each bottle sold towards the foundation’s Rhino saving initiatives.

Background to this initiative:

Inspired by the artwork of European artist Eugenia Chapman Campbell to create awareness towards Rhino poaching, the wine Ghost of the Future Pinotage and Sauvignon Blanc wines were realised. This showcases the first of six different wine ranges to be produced by the Imbuko wine farm in Wellington, Cape Town towards saving our wild life. The wines be will available at select restaurants, hotels, Safari Lodges, Duty Free Shops, online shops, certain retail outlets and on www.jaydexdistribution.com.

For more info please email Kela Makohliso on 0794294433 or email to Notukela@jaydexdistribution.com

Some Useful Information:

1.Appropriately 10 000 black and white rhinos are now on the RHODIS (Rhino DNA Index System) datadase from all over Africa though the Mark Boucher Foundation.

2.All countries in Africa with rhinos that are involved in registering them this includes South Africa, Namibia, Zimbabwe, Botswana, Kenya, Tanzania, Malawi just to mention a few.

3.There has been 241 rhino poached in South Africa to date.

4.Poaching takes place on a daily basis. Poaching is more prevalent during full moon periods or during the early months of the year (January – March) and in the latter months of the year (October – December).