The
135ha estate lies at the end of a tree-lined avenue, its vineyards and orchards
radiating out from its historic manor buildings. Open to the public for tours,
conferences and events, Allée Bleue is a year-round destination in the Cape
winelands.
“Allée
Bleue hospitality is moving into a new and exciting era to provide cutting edge
service and trendsetting concepts,” says estate general manager Ansgar Flaatten.
“These new offerings will take our presentation and guest experiences to a
higher level.”
Among
the plans in store is a new range of high teas, festivities and wedding
concepts. Allée Bleue offers a full co-ordination package to assist brides
create the wedding of their dreams. Already a popular conference venue, Allée Bleue
will be revitalising this aspect of the business too.
“We
have recently had a look at our business and where we want to go in the future.
Most importantly, we’ve focused on what we want to be for our guests and are
set to exceed their expectations,” says Flaatten.
Driving
this fresh approach is newly appointed hospitality operations manager Johann
van der Merwe, who comes with a wealth of experience accumulated over many
years in senior positions at hotels, guesthouses and wine farms.
“Over
the years I have been part of many different projects with a focus on weddings,”
says Van der Merwe, adding that his mission is simply “to create”. “There is an
inspiration in every day – one should grasp it and create the unexpected!
“Allée
Bleue is a preferred destination for many people. We plan to build on that and
make it a favourite for many more families looking to relax, explore and
experience something new, different and exciting,” he says.
Events
and activities that have become entrenched in the Allée Bleue calendar include
its upscale picnics or “chicnics” that no family should miss; and, its herb
tours. Allée Bleue is one of the Western Cape’s biggest herb producers and
offers enthusiasts the opportunity to go behind the scenes, followed by a
herb-inspired lunch with wine.
Allée Bleue is situated
at the intersection of the R45 and R310. More information about the farm is
available on the website www.alleebleue.co.za
Allée
Bleue can also be found on Twitter @AlleeBleue, and Facebook. For more details,
phone 021 874 1021.