Launch of Barista Chardonnay

Monday, 1 September, 2014
Barista
A summer complement to the popular coffee-style Barista Pinotage

The immense popularity of the coffee-style Barista Pinotage, launched in 2009 by Vinimark The Wine Company in conjunction with Bertus ‘Starbucks’ Fourie, has led to the extension of the Barista brand to include a delightful summer counterpart: Barista Chardonnay 2013.

Barista Chardonnay 2013

Following in the footsteps of the Barista Pinotage, the Barista Chardonnay reveals captivating aromas and flavours, approachability, exceptional smoothness and seamless integration of wood and fruit. And in distinctive Barista style, the packaging exhibits minimalist sophistication and style, topped with its signature standout screw cap design, and is exceptionally food friendly and well priced.

The grapes for this lightly-wooded Chardonnay came from Elgin. The wine was partially fermented and matured in mostly second-fill oak barrels. One third of the wine was fermented in stainless steel and blended in to ensure freshness and to retain the zippy citrusy flavour so typical of chardonnay.
Tasting notes: A splash of citrus and ripe peach aromas greet you followed by hints of gooseberries and tangy tangerine with a subtle vanilla oak finish. 
Food pairing: Drink on its own or enjoy with a smoked chicken salad; or grilled kingklip with parmesan pesto, mashed potato and lemon butter cream.
Retail price: Barista Chardonnay 2013 is widely available nationally at leading liquor retailers and grocers for approximately R70 per bottle.

Barista Pinotage 2013

The Barista Pinotage 2013 manifests a burst of intense, rich coffee and chocolate aromas with ripe nuances of mulberry, plum and Maraschino cherries. All the aromas follow through onto the palate and are enhanced by vanilla and butterscotch. The wine has ripe luscious tannins and is ready to be enjoyed now. It is widely available nationally at leading liquor retailers and grocers at approximately R70 per bottle.

“The simplicity of the Barista concept, the approachability of the coffee-style Barista Pinotage, and the minimalist style of the Barista packaging proved to be very successful in demystifying wine while remaining a sophisticated offering. With this premium contemporary brand going from strength to strength, reaching out beyond the typical wine consumer, the decision was made to broaden Barista’s appeal and introduce a complementary summer offering: Barista Chardonnay 2013,” commented Ginette de Fleuriot of Vinimark The Wine Company.

The origin of the Barista brand

The maiden 2009 coffee-style Barista Pinotage was developed and launched into the market by Vinimark The Wine Company, SA’s largest independent wine wholesaler, together with Bertus Fourie, known as ‘Starbucks’, due to his success in pioneering and refining the popular coffee-style pinotage wines in South Africa, using a specific yeast strain, specific toasting, specific oak type and of course, pinotage grapes. The name Barista (which originates from Italian and means one who is skilled in the preparation of coffee) paid homage to the exquisite coffee flavours of the pinotage. The unique screw cap’s design cues were taken from authentic Italian coffee bars’ black and white tiled floors.