Like the striking red land art drawing attention to the winery’s location on the R60 in the Robertson Valley, and the liberal use of bright red colour as a motive throughout its product packaging and promotions, this brilliant brush stroke is, of course, inspired by the “red” in the winery’s name.
“Rooiberg” refers to the adjacent mountain with its red hue from typical Karoo rock formations that really come to life at sunset – where it overlooks three rivers around it, the Vink, Noree and Breede, the birthplace of a well-awarded wine range. The mountain is also symbolised in the enterprise’s familiar line-drawing type logo.
Now, 51 years after its inception, Rooiberg is stepping up and expressing its creativity-in-quality through this brush stroke on the front label of its ambassadors range. This is Rooiberg’s “mark of creativity”, in the form of a textured colour swatch of red paint on an off-white, matted background, which carries a message of the underlying fabric the winery’s people are made of and of their totally committed ownership. Is it perhaps a stroke of genius!
Getting back to basics and Rooiberg’s remarkable evolvement to this point; it all started with the diverse soils, including the typically red Karoo type, which pioneering farmers planted to wine grapes here more than a century ago. Their dedication and intimacy with the area’s infinite combinations of soils and micro-climates resulted in remarkable growth and the establishment of an own producer-cellar facility in 1964. Yes, behind that giant red chair at the entrance to the premises, you’ll find a proud tradition of quality and creativity that deserves to be shouted out to the world. Rooiberg has a tradition of over-delivering on the quality of both its wines and services, resulting in a string of accolades for its diverse wine portfolio.
The ambassadors range that boasts a lively new look comprises Rooiberg Sauvignon Blanc, Chardonnay, Chenin Blanc, Colombar, Shiraz, Pinotage, Cabernet Sauvignon and Merlot, as well as several popular white and red blends – available countrywide and exported. The wines are created from selected grapes by the winemaking team of André van Dyk, André Scriven and Prieur du Plessis.
For them, the colour “green” features as much in terms of environment friendly production as does red in the brand culture. Rooiberg is in fact a leader in sustainable, clean and green production in compliance with the conservation and ethical systems of the relevant regulatory organisations.
So, at the heart of the Rooiberg portfolio, there’s a lot to do with colour – white and red wines, as well as the green of ‘good and clean’. And now also the boldest red to date: the mark of creativity that will make enthusiasts rethink the way they enjoy and see their favourite product. Be part of it!