From inequality to a ‘place of abundance’ - Enaleni launches in SA

Monday, 30 November, 2015
Enaleni Vineyards
Enaleni, a new range of premium quality wines with true varietal characters, has been released to the South African market and hopes to uplift its community from a history of inequality to a ‘place of abundance’.

Sustainably grown, handpicked and matured, the Fairtrade-certified range of one Sauvignon Blanc and one Cabernet Sauvignon has its origins from the prime winemaking region of Stellenbosch where its grapes are sourced.

“The launch of Enaleni is intended to make a measurable difference in the lives of those living and working on the Enaleni farm as the profits from the wine sales will assist with the empowerment of the community so that they can one day take ownership of their business,” says Carli Jordaan, brand coordinator at Stellenbosch Vineyards.

Stellenbosch Vineyards has taken on the commitment of a strategic partnership with Enaleni by adopting the business function of the brand in utilising its expertise in marketing, skills development, distribution and winemaking. “As one of the leading wine producers and exporters in South Africa, we as a business pay great attention to the economic, human and environmental strengths of our country. It is with this attention that we strongly support our local grape farmers and have decided to walk a journey with Enaleni,” says Eduan Steynberg, managing director of Stellenbosch Vineyards.

Each bottle of Enaleni reflects the optimism of its farming community with a harmonious balance of flavours that are styled to be refreshing and approachable. “The Sauvignon Blanc is crisp with fruity aromas and hints of peppers on the nose, while the Cabernet Sauvignon is rich and smooth with layers of dark fruit, cassis and mint,” shares Abraham de Villiers, acting winemaker for Enaleni Vineyards.

The Enaleni Vineyards range is expected to retail from R65 a bottle. Visit www.enalenivineyards.co.za for more information.

Join in the conversation – visit and share the Enaleni Vineyards Facebook page: www.facebook.com/EnaleniVineyards

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