It's the way you do it

Sadly, there’s a certain generation who won’t ever have heard the song or possibly even know who Ella Fitzgerald was. (My advice is to use the modern technology available and just Google it…)

It is a catchy tune and the message is a good one – especially when applied to the South African wine industry.

That South Africa is ‘one of the world’s most exciting wine regions’ is a claim which is being printed and repeated, time and again – each time with more conviction. An increasing number of international experts are visiting our shores in order to see and taste for themselves whether the wines and winemakers live up to the hype they’re generating.

The column centimetres being granted to some of South Africa’s finest and brightest (and tastiest!) on websites and in international magazines attests to the esteem with which they are regarded. There’s a confidence and assuredness on the part of South Africa’s winemakers which is a delight to behold. They are not brashly shouting the odds and proclaiming to be the best, something which might have happened in the past. They are quietly and calmly making spectacularly good wines which cannot be ignored.

What’s behind this confidence? A desire to express the best that local dirt and vines can. An appreciation for history and heritage in the form of old vine fruit. A sound knowledge of and understanding of what makes the world’s best wines the best – and an eagerness to compete at international level.

To read more, click here.