Wineries and restaurants around the world have been among those tweeting sightings of the pocket monsters after the launch of the Pokémon Go app earlier this month on iPhone and Android phones.
The idea is for users to catch as many Pokémon as possible using their smarphones, in what developers describe as an ‘augmented reality’ game.
It’s being pitched at a nostalgic Millennial crowd in their 20s and 30s, who remember the arrival of Pokémon in the 1990s.
Michelin-starred Noma in Denmark has become one of many restaurants caught up in the craze, as the tweet from chef Rene Redzepi below shows.
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