The Trend for Premium Wine - An Interview with PIWOSA

Tuesday, 28 March, 2017
Debra Meiburg MW
Significant growth in the premium New World wine market in China and beyond into Asia was in the headlines in 2016, with no signs of slowing. Some of the finest examples of premium New World wines come from South Africa!

Be the first to taste some of these incredible wines when Premium Independent Wineries of South Africa (PIWOSA) embarks on a tour of Asia in April 2017, with 9 winemakers, 18 events and retail promotions to bring the best of this premium New World segment to the Asian trade.

Who is PIWOSA?

Premium Independent Wineries of South Africa (PIWOSA) is a collective of likeminded, premium, independent wine producers of South Africa’s Western Cape. With innovative programs and events, they shine the spotlight on the flourishing premium South African category for local and global wine lovers. While each winery portrays its own microclimates and unique sites and soils, PIWOSA represents the incredible diversity of Premium South African wine today.

Here follows an interview with Rollo Gabb, the Chairman and Alex Dale the Treasurer of PIWOSA.

Debra: South African wine has made wonderful progress in the last 5 years. What has the change been in the Premium sector?

Rollo: South Africa’s premium wine sector has really taken-off and is one today’s most dynamic and exciting global regions. This stems from growing recognition that our amazing climate and diverse geologies combine to offer incredible quality at unbeatable value. As international media attention and visitor numbers soar, it is apparent to the local and global wine community that the Cape Wine Region has a genuine claim to be on the world’s best wine lists. As such, producers are increasingly investing in quality and are focused on producing wines which reflect our unique terroirs and micro-climates to build and maintain this reputation for quality even further.

Debra: Can you share 3 unique selling points of Premium South African wines?

Alex: South Africa has three great natural advantages: soil, climate and value for money. The global preference for high alcohol, heavily oaked, manipulated and extracted wines – some may say, Parker-ization – is waning with demand swinging back to more balanced, refreshing wines.

To read more online, click here.

Read More : PIWOSA Asia Tour

 

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