"Old World" winemakers of France, Italy and Spain have come under growing competition in recent years from "New World" producers in the Americas, Australia and South Africa who often use innovative techniques to make more wine, more quickly. But producers of Montepulciano in the famous Italian wine region of Tuscany and home to Chianti, believe they can beat these fashionable wines by holding on to centuries-long traditions and imposing high standards on quality.

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