Sales comparison of wine brands by closure type

Thursday, 25 November, 2010
USA Cork Quality Council
The U.S. Cork Quality Council has conducted several surveys of wine sales by closure type. Data for this update was provided from wine sales reported by A.C. Nielsen during the 52-week period ending October 16, 2010. This study is focused on premium domestic table wine, which for this purpose, is defined as wines packaged in 750ml bottles priced at $6 and up.
During the current period, this study of Top 100 Brands shows that 73 were cork finished. This is an increase of six brands over the past 6 months. The cork finished brands show a 9.9% volume increase over the same period ending in 2009. This compares to a 3.6% increase for brands finished with alternative closures. The cork finished brands enjoyed a pricing advantage of $1.05 per bottle over brands finished with alternative closures.

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