A QR code is a modern barcode technology that is rapidly growing in popularity. Consumers can download an application for their smartphones or camera phones that allows them to ‘read’ the QR code. After taking a picture of the QR code with the application, consumers are automatically taken to a website where they can get more information about the wine, tasting notes, history and the wine-making process. It’s an easy way for consumers to get more information about wines in-store while deciding on which wines to purchase. The newly-launched range of organic Avondale wines includes: Armilla, a joyous Brut full of the verve that comes from Avondales holistic wine-making process. A lively Chenin Blanc named Anima, with its own delicious, spirited character and finesse. Cyclus, denoting Avondales unique life energy swirling gently through this refreshing white blend. Camissa, a fresh rose wine reflecting Avondales gratitude for the pure spring waters flowing to its wines. Samsara, a richly-flavoured Syrah representing the perpetual renewal and revitalisation of Avondales living system. The soft and supple La Luna, a classic red blend that reflects Avondales harmony with cosmic influences and rhythms. Navitas, the flagship red blend is the embodiment of Avondales unique luminescence and character. For more information about Avondale and its range of ultra-premium, eco-friendly wines, visit www.avondalewine.co.za.