China Wine Awards announces the first-ever China Spirits Awards to take
place this year alongside China Wine Awards. Set to be held in Hong Kong
this September, China Spirits Awards is the only spirits competition
bringing in a judging panel of top–tier spirits buyers from Greater
One hundred carefully chosen China based wine and spirits buyers, including importers, distributors, wholesalers, restaurant group owners and sommeliers will judge on consumer preferences tastes and trends.
‘These buyers are the ones who are in Greater China finding out what their consumers will want to drink and what will really sell’, says Kelly England, Founder of the China Wine Awards. ‘As interests for spirits grow, this is the time for producers to find out what will and won’t work in this increasingly lucrative industry’.
Entries for China Spirits Awards and China Wine Awards are flooding in from all over the world and wine producers, spirit producers and distributors can now enter. Entries are accepted at www.chinawineawards.com/enter.
During the competition an exclusive exhibition will also take place during which wine and spirits producers will personally present their products to these influential buyers and trade guests. The new competition also aims to help producers gain a better understanding of the Chinese wine and spirits market, especially consumer tastes and trends. The results from the event also act as a vital guide for Chinese consumers, helping them select wines and spirits suited to their taste and price range.
Spirits that have already entered include: Mt. Nathan Ye Old Liqueur (Au), Reposado Tequila (MX), Portrait Winemakers and Distillers (HK), Jaan-Paan Liqueur (CA), Glen Silvers (UK) and Tequila Tres Sombreros (MX). China Wine Awards are the most coveted awards in the trade and are heralded by wine and spirits buyers and consumers across Greater China.
Important dates for your diary:
Early bird entry deadline: 31 May 2012
Deadline for entry: 11 July 2012
Samples to arrive: 31 July 2012