Rooiberg makes changes ... now and for the long run
25 May 2012 by Rooiberg Winery
Rooiberg is gearing-up for the new organizational structure change as
Rooiberg has made the successful transition from Cooperative to a
Company and feels that the time is right for change and in the ever
important competitive market, it provides us with the needed foundation
and platform to ensure we stay on track with our long term goals and
But, the traditions and ambitions of Rooiberg are unchanged and if nothing more focused, this can be shown in the appointment of new Marketing Manager Zaine Pritchard to not just assist CEO Johan Du Preez with the marketing and sales of the wine but see through the changes of the 'New Rooiberg image' under the guidance of the trusted Directors. "This is an exciting and challenging change but one I really want to sink my teeth in." -ZP
This year has seen Rooiberg with one of the best yields in recent history and, with its current market share and projects, things are really coming together as Cellar Master, Andre van Dyk feels that they will once again over deliver on our quality in every one of our ranges with their Reserve Range spearheading the portfolio.
It is not just commercially that Rooiberg is placing its focus on but, socially they have undertaken to assist and be part of several conservation projects with a Leopard project in conjunction with the Landmark Foundation, some of the surrounding farms as well as with our neighbours Graham Beck. It is not just locally that CEO Johan has been actively involved, but in a project in Zimbabwe too and he has gone as far as having wine labels designed around paintings of animals by the renowned Zimbabwean artist, Gareth Hook.
The project involving Rooiberg, The Big 5 Wine Company (Zim) and the Vic Falls Safari Lodge has the goal to help raise much needed funds for the Vic Falls Anti poaching Unit and will also try and assist in other conservation projects.
We wish Rooiberg and its ambitious projects all the best and believe, judging from their past commitment, that they will achieve all they set out to do.
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