Alcohol brands excited about Twitter age verification
17 July 2012 by Martin Crummy, www.thedrinksbusiness.com
Twitter and Buddy Media has launched a free tool designed to help alcohol brands market only to people of legal drinking age.
Jack Daniel's, Jim Beam, and MillerCoors' Coors Light and Miller Lite have served as the testing group. Now that the program is public, any advertiser can go ahead and add the restrictions onto their Twitter account.
When users attempt to follow a beer, wine or spirit brand on the social site, they will automatically receive a direct message on Twitter from the company, directing them to an age screening page. If they give an age that meets the requirement of their local drinking law, the consumers will be able to follow alcohol brands.
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