South African Wine Information Centre
Badsberg - The Preferred Wine Partner
 

WineNews | latest south african wine related news


« go back to WineNews


Which wine bottle to choose?
 


Heavier wine bottles appear more expensive, study says
21 September 2012  by http://www.todayonline.com
LONDON - Shoppers would be happy to pay more for a bottle of wine if it was heavier, a new study suggests.
Despite the fact that all standard bottles contain the same 75cl of fluid, a survey of 150 people found that consumers believe heavier bottles are more expensive and contain higher-quality wine. 

This could be down to the historic use of thicker bottles to protect more expensive wines in transit, or to our general tendency to estimate heavier things as being more valuable. 

But our bias towards weight allows wine producers to "trick" customers into paying more for certain wines simply by packaging them in... read on
 
This article has been read 1039 times.



  USE THE FORM BELOW TO ADD A COMMENT
Please fill in ALL the fields below - your name, a short heading and then let us have your views in the comment box.
name
email
heading
comment
 
Due to the evil of spam we must unfortunately ask you to enter
the variety on the left into the box below.
 
  cookies MUST be enabled in your browser
news flashesadd a newsflash   latest videosadd a video
»Van Loveren releases their first Pinot Noir
»Join Bouchard Finlayson at their next Tutored Tasting in Cape Town and in Johannesburg in the month of June…
»Peter Finlayson shares his humbling experiences at three Wilderness Safari camps...
 
»Waterford Wine Estate Stellenbosch
»A video about the place that inspired Arniston Bay wines
»wine.co.za talks to Jeanneret Momberg from Middelvlei Wines about their Middelvlei Shiraz
todays news
latest photo albums add a photo album

Copyright exists on this material.
Please see the original site for details.
21355