Much loved local retailer joins forces with organisers in its endeavour to make wines more accessible
Cape Town, November 2012: The inaugural Wine Show Durban taking place at the end of November 2012 at the Durban Exhibition Centre will see TOPS at SPAR playing a major role in hosting the event. The Wine Show, launched in Johannesburg in 2006, has enjoyed great success to date in Johannesburg and Port Elizabeth, and is now setting out to conquer the Kwa-Zulu Natal market.
To ensure its customers know about the Show and attend, TOPS at SPAR is placing posters in 90 of its stores across KZN along with in-store promotions that will give customers a chance to win tickets to attend the Show. “We are thrilled to be exhibiting at the first Wine Show Durban event and look forward to discovering new favourites amongst the wide range of wineries exhibiting at the Show” says Karen Hatton-Jones, Purchasing manager of SPAR KZN.
Director of The Wine Show, John Woodward, says having TOPS at SPAR involved in the Show is a great coup, and believes the Show can only grow from strength to strength in future years. “The Wine Show is all about making wine accessible to everyone, whether you enjoy a dry white or festive bubbly, the Show has something for everyone. Much like the selection of wines at TOPS at SPAR. This is why the relationship was an obvious one when we got chatting to the team at TOPS.”
The Wine Show launched in Johannesburg in 2006 with the aim of positioning wine producers in front of a large consumer market and allowing for sales directly to visitors. Seven years on and The Wine Show has become a firm favourite on the Joburg and PE calendars for both wine-lovers and producers alike. As the second largest city in South Africa, Durban was the natural choice for a new destination and so, from 23 – 25 November 2012, KZN residents will have the opportunity to experience the Show for themselves at the Durban Exhibition Centre.
Exhibitors at the Show will not only have the opportunity to introduce influential buyers to their wines, they will also have the chance to interact with wine-loving Durbanites face-to-face. More than 90% of visitors buy wine at the Show and so this premium platform is the ideal setting for exhibitors to showcase their produce.
For more information on The Wine Show Durban visit www.wineshow.co.za and to book a stand contact Vanessa Adendorff on 021 888 8817/ firstname.lastname@example.org.
The Wine Show Durban:
• Friday 23 November 2012: 17:00 – 21:00
• Saturday 24 November 2012: 12:00 – 21:00
• Sunday 25 November 2012: 12:00 – 17:00
The article above is distributed under a Creative Commons Attribution-ShareAlike 4.0 International License
You may copy, re-use or re-print any of this information as long as wine.co.za is quoted as source.
Any statements made or opinions expressed are the legal responsibility of the AUTHOR,
and do not necessarily reflect the views of WineNet (PTY) Ltd. or its sponsors.