Beaujolais Nouveau to be released at Asara Pure Food Market
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On the third Thursday of November at the stroke of midnight the province of Beaujolais in France erupts in celebration. The event marks the release of the latest vintage, a young red wine made in an unusual style namely Nouveau.

Guests visiting the Asara Pure Food Market on Human Rights day 21 March, will have an opportunity to join the celebration as Asara will be releasing their own Beaujolais Nouveau.

With the harvest season in full swing, good food to accompany the wine and a public holiday to celebrate our human rights, South Africans have all the more reason to celebrate the release of Nouveau. The Asara Beaujolais Nouveau is the only one of its kind in the country. It’s also usually the first red wine of the year to be certified. With its colourful label and association with celebratory occasions this wine makes for a perfect gift. It is best enjoyed during the first three to six months after release – another reason to get your hands on it quickly and celebrate.

The wine will be launched at the Asara Pure Food Market, an artisanal foods market taking place on 21 March from 10am to 3pm. Entrance to the market is free and guests can look forward to the best local produce, craft beers, handmade chocolates in time for Easter, Asara wines including the new Beaujolais Nouveau, kids entertainment such as pony rides, a jumping castle and face painting as well a live music by Stone Age.

The Asara Nouveau is produced from Gamay Noir, a crisply acidic red grape whose association with Asara dates back 40 years. The Asara Gamay profile is classic Beaujolais and its Nouveau-style production offers the allure of a juicy, mouth-watering wine whose fermentation took place inside each grape.  Harvest takes place in the cool early mornings of February.  The grapes are cooled overnight to 5° C.  A small amount of grape breakage occurs at the bottom layers, precipitating fermentation with the addition of yeast. An abundance of CO2 is captured in the juice, contributing to freshness and therefore, when consumed cold, the wine shows little evidence of grape tannins, but plenty of fresh, zesty fruit flavours.

For more information contact Asara Wine Estate and Hotel on +27.218888000.

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