1Roodeberg Brand Room
Roodeberg launches 1ROODEBERG, their exclusive members club
03 Apr 2013
Roodeberg is a name known to wine lovers around South Africa and the
world, steeped in history and tradition and synonymous with quality and
exclusivity. To celebrate its rich heritage; Roodeberg is proud to
announce the launch of 1ROODEBERG, their members-only brand room at the
wine's home in Paarl.
In an era where the artisanal and the handmade are cherished, the unique red blend of Roodeberg celebrates the artistic spirit of the winemakers who are devoted to creating the perfect union of palate and aroma.
1ROODEBERG provides the platform for this spirit, bringing the story of the brand to life through a unique converging between old and new. In the space that once served as KWV's director's reception hosting both dignitaries and celebrities; velvet, leather and wooden textures reflect Roodeberg's long history of stature and elegance. The impressive chandelier is constructed out of antique light fittings from the original room, and decanters and historic photographs of KWV personalities and key international stakeholders, line the walls.
An innovative new interactive tablet application adds a contemporary dimension to this experience, as visitors are taken on a virtual journey through the history of Roodeberg. This digital experience continues once our members are back in their own living rooms, as the digital platform will keep them connected to the latest news, events and special offerings.
"1ROODEBERG is a place that its members will call home - whether it be hosting friends for exclusive tastings of Roodeberg products only available to the club, intimate dinners in the private dining room, or just a relaxed evening with friends and a few cigars," says De Bruyn Steenkamp, Roodeberg Brand Director.
The club will be limited to 500 guests, each personally invited, and this small group will represent the people that consider Roodeberg a part of their personal heritage.
It is a space which allows us to embrace the finer things in life - celebrating timeless heritage in union with forward-thinking craftsmanship.
For more information and club benefits, please contact email@example.com.
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