"Baboon's Back" Label wins gold @ Harpers Design Awards 2013!!!

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GOLD!!! On receiving the news last Friday, we immediately thought back to the day we saw the baboons for the first time in our Shiraz vineyard, not knowing exactly what was going on and how to react. Tears of joy, then a good laugh as we realized we should thank the baboons for the damage!

We were so happy to share this award with Davide Bevilacqua (Mumble Design), our Italian friend and talented designer, who cleverly translates all our ideas, feelings and love for nature into our wine labels.

Reading the judges’ feedback was very rewarding: “There was a hat-trick of golds in this category (RED WINE). But for all-round fun you would be hard pushed to better Baboon’s Back. Simon Esterson was particularly taken by the characterization in the drawing of the baboon on the label. “It almost has a Ralph Steadman feel to it,” added Hutchinson. Simon Esterson is the founder of Esterson Associates, one of the most respected publishing design houses in Europe. His work will be familiar to many as he has been involved in major redesigns for, amongst others, the Guardian, New Statesman, Caterer & Hotelkeeper and Harpers Wine & Spirit. Jamie Hutchinson is co-founder of the Sampler, an award-winning independent wine merchant with stores in Islington and South Kensington.

A special thanks to all our agents and importers, customers, fans and friends for believing and appreciating this wine and label, which will soon be a full range of 4 wines: Baboon’s Back Shiraz, Baboon’s Cuddle Pinotage, and... what about the other 2? Watch out for the next newsletter!

There is one coming in the next few days!

GOLD! ... Cheers to all OUR BABOONS!!

Attilio, Michela and AYAMA TEAM.

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