The Wine Show raises bar for food service at wine events

Wednesday, 23 April, 2014
TWS Media
The Wine Show Jo’burg, Delivered by Dawn Wing, is set to raise the bar for SA consumers wine shows yet again in just a few weeks with a complete revamping of the food service available to visitors.

John Woodward, Show Director for The Wine Show, says “Marketing best practice and ‘visitor experience’ are always at the heart of what we do. Visitors demand a holistic experience. That means the food on offer is top of list for us as organisers. If visitors are able to eat delicious food, they will buy more delicious wine from our exhibitors”.

With the food experience identified as being of equal importance as the wines on show, TWS approached senior management at TsogoSun, who own the Sandton Convention Centre, and a plan was made to tailor-make the food offering for The Wine Show.

As a result, visitors can look forward to the following options for the first time ever at an SA wine event:

German - Wiess wurst or foot-long frankfurters with bayerisch sweet mustard, grain mustard, or German mustard.

South African Artisan Cheese - selection of three SA cheeses to include Dalewood Huguenot and two others. Served with brown biscuits, three types of confit & fig preserves, chocolate and walnut baguettes.

Italian - Vegetable ravioli and chicken tortellini - Mediterranean Napolitano sauce and Parmigiano cheese wheel with fine grated parmesan, pepper mills.

Asian - Sushi - Three types of sushi, wasabi & soya sauce with chopsticks served in bamboo boats.

Portuguese - Chicken and beef prego Portuguese rolls served with a spicy chili sauce, two types of tabasco and chopped chili in olive oil.

The portions sold will be snack sized to afford consumers to enjoy several options whilst at The Wine Show, and most excitingly the first ‘snack’ is included in your ticket price by way of a snack voucher” adds Woodward. Food will be served to guests via 5 different food service points throughout the show hall.

The Wine Show has been the driving force behind innovation and improvement of consumer wine shows since 2006. The show was the first to introduce direct-sales, and offers the highest ROI to exhibitors of any SA shows consistently year after year.

“Better food will mean visitors stay longer and have a better experience within the show. This will translate into better business for exhibitors. In this day and age you have to do much more than throw a sandwich deli into your floorplan. You have to have a plan, and understand consumer behavior” said Woodward.

The Wine Show Jo’burg, Delivered by Dawn Wing, opens its doors at the Sandton Convention Centre May 8th-10th 2014.

For further information visit wineshow.co.za or for stand bookings contact Vanessa on vanessa@twsmedia.co.za . For press enquiries contact Maryna on maryna@twsmedia.co.za. Both ladies can be contacted on 021 888 8800.

Tickets are on sale at Computicket NOW at http://online.computicket.com/web/event/the_wine_show_joburg/809587985.