The new Drostdy-Hof
commercial relishes the rain, the snow and even the ice. That's because of
their impact on the mountain streams in the Winelands. Once the weather warms,
the crystal clear water will be available to feed the vineyards.
To make the point, the
locals living close to De Oude Drostdy, home of Drostdy-Hof wines in Tulbagh,
are shown battling to push a car out of the snow, struggling to dig through the
layer of ice covering the soil, and finding their clothes frozen stiff on the
washing line.
The cold also tells
another story, explains global marketing manager for the brand Deidre Samson.
"The winter cold encourages the vines and the fruit trees to go into
proper dormancy, conserving their energy before they go into their next cycle
of growth. It's also good for flavour development in the ripening fruits.
"We choose our
Winelands vineyard locations very carefully, matching grapes with growing sites
to ensure that top-quality grapes are delivered to our cellars."
The commercial, shot in
Tulbagh, features a few locals, including Peter Nel, who is one of the people
pushing the car out of the snow, and Richard Oncke, who grew a beard for his
role and is seen striking ice while digging. Both of them live on farms in the
area. Nel runs a guest farm while Oncke works in the town.
The commercial,
launched to coincide with the brand's new Pure Country positioning and elegant
new packaging, goes live in July, in the heart of winter. It will be flighted
on television channels including SABC 1, 2 and 3; eTV; kykNET; M-Net Series;
Home; E! Entertainment; Style; Food Network and TLC.
To
view Drostdy-Hof’s new television commercial, please follow this link: https://www.facebook.com/photo.php?v=700310613339403&set=vb.151460414891095&type=3&theater.
Photography
by Elaine Akerman