Consumers will notice
the new look on all the new vintage releases with the Two Oceans Pinot Grigio,
Sauvignon Blanc and Cabernet Sauvignon Merlot being the first to go on the shelf.
The revamp retains some
of the familiar and popular brand cues but expresses them with greater elegance
and more pronounced shelf impact, explains global spokesperson Jackie Olivier.
"The more premium pack with a sleeker label is better aligned to the wines
themselves that are brimming with fruit flavours. The partially see-through
label on the taller bottle creates a very approachable look, which is just the
right tone for the brand, enjoyed by people when they are relaxing and
unwinding."
The aerial impression
of the Cape Peninsula’s coastline, close to where the cold Atlantic and warm
Indian oceans meet, is given greater prominence, she says, since it is a
readily recognisable and important differentiator. "The brand is premised
on the direct impact these two oceans have on the climate of the Western Cape
and the growing conditions for its vineyards.
"Whether along the
coast or further inland, the presence of the oceans is never far away. Maritime
influences play an important role in grape flavour as cooling sea breezes can
lower temperatures during the lead-up to the harvest, slowing down ripening to
intensify fruit flavours.
"This is the
rationale for the new Two Oceans’ strapline - 'crafted by the African sun and
cool sea breezes'. We are reminding wine lovers that extraordinary conditions
give rise to beautifully, perfectly balanced wines.”
The 2013 Cabernet
Sauvignon Merlot is a medium-bodied wine with an abundance of juicy berry
fruits, subtle oak and spice in the background. It’s ideal to enjoy with roast
lamb, stews, grilled and barbequed meats, carpaccio
and flavourful pasta dishes.
The 2013 Cabernet
Sauvignon Merlot retails for around R35 per bottle and is available nationwide.