It has always been Managing Director, Vernon
Henn’s aim to establish Thandi as one of the biggest and strongest empowerment
brands in the wine industry and after almost 10 years since becoming the
world’s first Fairtrade accredited wine brand in 2003, the need for change has
become clear.
It is with great excitement therefore that we reveal the new look labels for
Thandi Wines! Our slogan, Love is in our nature, has become the inspiration for
the new look and feel labels and is being depicted in the heart shaped vine
leaves. Love has always been the central theme in the history of Thandi’s
origin – out of love for the community, Thandi Wines was established, the name
Thandi, means nurturing love – love is thus the golden thread that runs through
our brand – creating these new labels with love as the central theme, was
therefore obvious…Love is simply in our nature!
Consumers can look forward to the
following wines:
Pioneer
Range (Fairtrade)
Chardonnay Chenin Blanc
Shiraz Cabernet Sauvignon
Sparkling Shiraz Rosé
Sparkling Rosé
Sparkling White
Premium
Range (Fairtrade)
Sauvignon Blanc
Unwooded Chardonnay
Merlot
Shiraz
Reserve
Range
Cabernet Sauvignon
Pinot Noir
Chardonnay
One can purchase Thandi wines
directly from the farm in Stellenbosch, through
the Wine Club: wineclub@thandiwines.co.za, at Makro nationwide or online at wine.co.za.
Revered for its refined elegance, Thandi's secret
to success is not the fact that good taste is a constant ingredient, but rather
that the brand helps create wealth and uplifts previously disadvantaged people.
Profits and Fairtrade premiums are ploughed back into various upliftment
initiatives such as a crèche for farm worker’s children, tertiary education
bursaries and basic adult education.