Wednesday, 26 November, 2014
Lisa Hagedorn
The new business will trade in South Africa as buybetterwine.com. It will however retain the identity of the various brands that it owns or that it has acquired. Adding to the existing products offered, will be custom designing and building of private wine cellars, as well as dedicated wine and dine adventures. In addition, two new businesses will be introduced by buybetterwine.com in 2015. One of these will be a trade related consultancy service for the wine industry. It will specialise in digital communication and direct sales market strategies.
Robin von Holdt, CEO of the new buybetterwine.com business, comments: ‘It’s a terrifically exciting, and positive step, both for our stakeholders as well as for the SA fine wine industry. The obvious success and drive that both the Top 100 and Weekend Wines brands have, will accelerate further with the enthused momentum of an expanded wine business with broader interests. The future potential sizzles; it is greater than ever before. We now have the ability to take these brands to new heights as well as in new and exciting directions. We will be even better enabled to effectively promote the brands of winning Top 100 vineyards internationally.’
Francois Kemp, BBW financial officer, notes: ‘Maintaining our powerful existing, well established brands in the market, yet consolidating functionality and sharing services under an overarching single brand and roof, makes tremendous economic sense. This will obviously aid both company performance as well as market penetration and growth. A larger centralised base will also be on the cards, as we actively plan for a very exciting future for buybetterwine.com.’
Lisa Hagedorn responsible for BBW data, suggests: ‘Business focus and market resonance for all buybetterwine.com brands and services are unquestionably upmarket. Group resources and efforts are fully aligned to satisfy the demands of local fine wine palates, international visitors as well as the global promotions of fine SA wines. Consumers are like minded with their own focus with brands and relationships. The new buybetterwine.com website is a hub that will attract those consumers of fine wines and related products and activities, who are happy and willing to spend on quality, often unique, experiences.’
UK based BBW advisor Chris Headdon adds: ‘We have good reasons to believe that 2015 will deliver excellent growth for buybetterwine.com in SA. The next step in the agenda will be to seek out and leverage opportunities abroad under the powerful buybetterwine.com brand. We also intend to keep up the good work already done, building the international focus and momentum of Top 100 SA Wines and in parallel, the brands of winning wine.’
buybetterwine.com website:
• News updates
• Articles and links
• Featured wine daily
• Cape wine calendar
• Multi special-offers weekly
buybetterwine.com service & product offering:
• Top 100 SA wines
• Fine wine merchant*
• Fine wine competition
• SA events & PR activity
• Wine and dine adventures
• International wine importer
• International fine-wine promotions
• Advertising sales and APP development
• Bespoke wine cellar design and construction
*1 000+ International fine wine choices
* 300+ South African fine wine choices
Rodwell House - Rodwell Road - St James - 7945 - South Africa
Media and trade enquiries: Lisa Hagedorn - info@buybetterwine.com