Adapting to international and domestic market trends, taking wine tourism to the next level and a new strategic framework for the wine industry are some of the key aspects relating to wine businesses that will be in the spot light at the tenth annual Information Day.
The day takes place on 22
January 2015, in a new time slot from 09:30 to 14:00 at the Cape Town
International Convention Centre (CTICC). Senior economist, Nicky Weimar, will kick-start the day by giving an economic
outlook for the year ahead. Guests can also look forward to an informative
discussion about international wine trends, by Jancis Robinson, acclaimed international wine writer. Craig Mellet, consumer insights and
strategy consultant, will provide an informed perspective on the domestic and
African markets, while Francois Viljoen,
VinPro consultation service manager, will give his annual overview and expectations
of the 2015 harvest.
Minister
Alan Winde,
Western Cape Department of Agriculture, Economic Development and Tourism, will lead
a discussion about agriculture as a game-changer in the economy and Alayne Reesburg, CEO of Design Capital
Cape Town, will advise on how to take wine tourism to the next level. Rico Basson, VinPro CEO, will conclude
the day by discussing Wine Industry Strategic Exercise (Wise), the industry’s
new strategic framework.
In response to previous capacity constraints, the Information Day has been moved to the main auditorium at the CTICC, which can accommodate a bigger audience. Guests are encouraged to register before 22 December 2014 to avoid disappointment. The complete programme and registration form are available at www.vinpro.co.za or from Patricia Jordaan on tel 021 276 0429 or at jordaanp@vinpro.co.za.