One
of only 28 South African brands to achieve iconic status in the 2015/2016
survey, J.C. Le Roux is once again the only alcohol brand to make the cut for
the ICON hall of fame.
Based
on an extensive, country-wide opinion poll of more than 15 000 consumers, Ask
Afrika ICON brands are loved, have a loyal following and instil a common
experience in the hearts and minds of South Africans irrespective of cultural
background, income level and language. The survey is conducted annually by the
Ask Afrika Group market research company.
In addition to identifying ICON brands, the survey
also ranks brands in 164 product categories.
“We
are extremely proud to once again have J.C. Le Roux declared an ICON in
addition to our undefeated record for five straight years as winner of the wine
category by South African consumers. With our selection of world class Méthode
Cap Classique and sparkling wines, there truly is a J.C. Le Roux to suit every
palate and occasion. There are exciting plans ahead for the entire range and we
look forward to sharing this journey with our loyal fans,” says SA Brand
Manager, Ebith Jurgens.
Created
at The House of J.C. Le Roux in the heart of the Stellenbosch Winelands, the
brand’s signature is without doubt outstanding craftsmanship and a dedicated
approach to create exceptional Cap Classique, such as the prestige cuvée,
Scintilla 2008, and sparkling wine.
For
more information on the uplifting J.C. Le Roux range, available at leading
outlets nationwide, visit www.jcleroux.co.za, @TheHouseofJCLeRoux on Instagram, follow www.facebook.com/HouseofJCLeRoux and
@JCLeRoux on Twitter for regular updates.