Thursday, 27 October, 2016
cbn.co.za
Vasari, supported by Investec, acquired KWV. The successful completion of the transaction sees the acquisition of 100% of KWV’s operational assets. Vasari has over three decades of experience in owning and operating branded consumer goods companies across Africa, Asia and Europe. The acquired company will continue to trade under the KWV brand.
Vivian Imerman, Chairman of Vasari says, “We appreciate the overwhelming approval of all the shareholders and value their role in supporting our vision. KWV is a strategic asset that will enable us to capitalise on the growth opportunities in wine and cognac and represents a major step towards creating a brand house with category dominating beverages.”
“In retaining the KWV brand we recognise the proud heritage and exceptional brand equity. It is also a testament to our commitment to extending the brand’s legacy and its strategic growth across African and Asian emerging and frontier markets. The acquisition now makes it possible for us to broaden our offerings to customers in newer markets,” adds Imerman.
KWV’s 100-year relationship with farmers, suppliers, producers and customers along with its highly skilled staff and manufacturing capabilities provide a rich platform from which to lead development and innovation of the brand portfolio to drive growth. According to Imerman, KWV’s suppliers are an integral part of Vasari’s vision to deliver products that meet customers’ needs.”
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