A new national wine tourism strategy is a step closer to being realised after The Business of Food and Wine Tourism Conference, which was recently held at Spier Wine Estate in Stellenbosch.
Minister Derek Hanekom, Minister of Tourism has come out in support of the plan, saying, the development of a wine tourism strategy will see the "industry unite behind a common vision, brand and aligned plan to take wine tourism forward".
"We look forward to working with the industry to help realise the enormous potential wine tourism has in contributing to our country’s overall tourism growth.”
Visiting the winelands is listed as the second most popular experience by visitors on South African Tourism’s website, making alignment with the national tourism strategy and South African Tourism’s marketing plans and platforms a key priority.
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"Our immediate priorities are to get buy-in from role players and to finalise the implementation plan with input from and alignment with government,” says Destinate’s Mariette du Toit-Helmbold, who was commissioned to develop an industry-led wine tourism plan, as part of the Wine Industry Strategic Exercise (WISE), an initiative sett to promote a robust, adaptable and competitive industry.
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