Highlighting three premium wines from Nederburg’s The Winemasters collection, named to honour the winery’s long-established tradition of winemaking excellence, the campaign features the latest vintages of its Sauvignon Blanc, Cabernet Sauvignon and Merlot. These are classically styled, food-friendly wines with refreshing fruit flavours, elegance and finesse.
The campaign, devised to intrigue, engage, and reward consumers for their curiosity, plays out in the form of a printed map of the Nederburg wine farm in Paarl. The map displays key milestones in Nederburg’s history via illustrations and snippets of information, cleverly disguised to encourage consumers to use a supplied magnifying glass to search for and find the hidden messages. Upon finding these, consumers may ask their waitron for a reward.
To view a list of participating restaurants, please go to http://bit.ly/2lOS9ri.
This special Nederburg promotion concludes on 30 April 2017.