2017 TOPS at SPAR Wine Show has a lot more to offer exhibitors

Tuesday, 2 May, 2017
TOPS at SPAR Wine Show
Introducing a fresh new theme for this year - Winederland - and for the first time ever a Cape Town event, the quirky and fun rendition of the fantastic world of wine offers SA wine producers the opportunity to present their cultivars to astute wine collectors as well as the general public who enjoy wine, all under one roof.

SA’s largest and most influential wine event, the TOPS at SPAR Wine Show, now in its 12th year, gears up for its new collection of shows kicking off in Johannesburg on 25th May – 27th  May 2017.

Every year, Johannesburg is first in line to “get the show on the road”, attracting some of the largest crowds and wine sales of all six shows. As the flagship event, there is much anticipation this year around the introduction of fans to the new show venue at Montecasino. In the heart of Bryanston, it’s considered the premier entertainment destination in Gauteng and is centrally located to all the main highways as well as the Gautrain.

“In terms of location, the new venue is integral in widening our reach,” says Andrew Douglas, TOPS at SPAR Wine Show owner and wine marketing disruptor. “While it introduces new wine lovers to the show, its position to target the greater Johannesburg audience makes it easy for existing fans to still attend.

The Montecasino venue is also more exclusive offering limited stands and gives wine producers more freedom in terms of stand design and size options, up to 12m². This coupled with the exciting and slightly off-beat Winederland themed look and feel, interactive wine theatre sessions and a specialised bubbly bar, make for a truly exclusive environment in which to exhibit in.

In addition to this year’s wine tour, and for the first time ever, the TOPS at SPAR Wine Show will visit the home of SA’s wine industry, Cape Town. Breaking away from the traditional format most TOPS at SPAR Wine Shows have seen in the past, this event will take place at GrandWest during December, which is Cape Town’s busiest time of the year attracting local and international holidaymakers.  The event will incorporate live local music and a picnic-vibe, taking place over three days.  

The TOPS at SPAR Wine Show has introduced an innovative rebate system for exhibitors to offset some of the costs spent to exhibit. This involves each exhibitor promoting the show, using a specially designed coupon code issued by the event, via the exhibitors’ own communication channels such as newsletters, website, social media, etc. Fans and followers interested in attending the show will follow the normal booking process to purchase their tickets online at www.ticketpros.co.za. However, once they insert the wine exhibitors coupon code during the booking process it will entitle them to receive 20% discount off their ticket price.

The remaining 80% of the purchase price of any tickets sold will be paid out to the exhibitor after each event takes place. This offer is limited to 50 tickets per event, per stand.

This year’s TOPS at SPAR Wine Show has a lot more to offer wine exhibitors than ever before with new venues, new locations and amazing rebate opportunities to help exhibitors save money. Johannesburg has limited stands left and booking for Cape Town is already open.

To book your stand or to take up the rebate offer, email info@wineshow.co.za or phone +27.218243132.