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Fiorenzo Chesini (left) and cellar assistant Nyemo Malundo are joined by two sales promoters
 



Tanzanian winery?s first foray into international markets
04 May 2006  by Cathy van Zyl MW
A Tanzanian co-operative winery, Cetawico, made a successful debut into the international world of wine sales and marketing at Vinitaly in April, reports Cathy van Zyl MW.
Held annually in Verona, Italy, Vinitaly is one of the largest international wine trade shows with 4 200 exhibitors from 30 countries sharing more than 80 000m2 of exhibition space. During its five-day run, more than 140 000 visitors are drawn to its exhibits; this year 23% of the 144 000 visitors were international wine buyers and journalists.

Cetawico is located near the village of Hombòlo, on a plateau 1100-1200 above sea level in the Dodoma region some 700kms from the equator. The company was started in 2002 by a Veronese humanitarian organisation ? Fondazione San Zeno ? when Fiorenzo Chesini, an Italian engineer sent to Hombòlo to project manage a borehole project, found several hectares of healthy vines. These had been planted by a missionary some 15 years earlier, who?d then left Hombòlo for another mission.

The funds provided by Fondazione San Zeno made it possible for Cetawico to set up avant-garde cellars to process the Chenin Blanc, Teroldego, Marzemino, Aglianico and Syrah grapes delivered by its 100-plus members. Employing 30 staffers on a full-time basis and Chesini as managing director, it is now entirely self-sufficient. Current production of three wines (a chenin blanc, rosé and red blend) tops 100 000 bottles. This is sold on markets in East Africa, where western tourism is more developed but the co-op now hopes to enter the international market, through Italy and Ca' dei Colli, a wine-growing company set up by three Veronese producers focusing on niche products.

According to Chesini, the wines were so well received at Vinitaly that Cetawico intends doubling production by September and then quadrupling this to 800 000 within a few years.
 
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